A physician's commentary on current issues in medicine, clinical research, health and wellness.
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In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions.
They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet social media, email newsletter , directly from the retailer, and mobile devices such as cell phones. Since only price conscious consumers are likely to spend the time to claim the savings, coupons function as a form of price discrimination , enabling retailers to offer a lower price only to those consumers who would otherwise go elsewhere.
In addition, coupons can also be targeted selectively to regional markets in which price competition is great. He transformed Coca-Cola from an insignificant tonic into a profitable business by using advertising techniques.
Candler's marketing included having the company's employees and sales representatives distribute complimentary coupons for Coca-Cola. The company gave soda fountains free syrup to cover the costs of the free drinks.
It is estimated that between and one in nine Americans had received a free Coca-Cola, for a total of 8,, free drinks. By Candler announced to shareholders that Coca-Cola was served in every state in the United States. In Australia consumers first came in contact with couponing when a company called Shop A Docket promoted offers and discounts on the back of shopping receipts in There are different types of values applied to coupons such as discounts, free shipping, buy-one get-one, trade-in for redemption, first-time customer coupons, free trial offer, launch offers, festival offers, and free giveaways.
Similarly, there are different uses of coupons which include: Coupons can be used to research the price sensitivity of different groups of buyers by sending out coupons with different dollar values to different groups.
In addition, it is generally assumed that buyers who take the effort to collect and use coupons are more price sensitive than those who do not. Therefore, the posted price paid by price-insensitive buyers can be increased, while using coupon discounts to maintain the price for price-sensitive buyers who would not buy at a higher price.
Store coupons are coupon-based discounts offered for a particular item or group of items. The issuing store will accept its own "store coupons", but some stores will also accept store coupons that are issued by competitors. Coupons issued by the manufacturer of a product may be used at any coupon-accepting store that carries that product.
Manufacturer's coupons have the advantage of being currency at a variety of retailers, not just at one store. Grocery coupons are incentives for people who want to save money, but manufacturer coupons are primarily intended to advertise products and lure new customers with financial incentives.
They may also be used to increase the sales of newspapers or other publications. For example, people may purchase multiple copies of a newspaper or magazine in order to use the coupons contained within. Some grocery stores regularly double the value of a grocery coupon as an incentive to bring customers into their stores.
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